Pete Cohen, aka 'The Weight Loss Guru', has the personality, tools and skills that changes people’s lives.
Drawing on his talent as a life strategist, human behaviourist, health and fitness professional, motivational speaker and best selling author, Pete has established himself firmly as one of the most successful weight loss coaches in the world.
The Weight Loss Guru Challenge offers members a unique experience to be personally coached by Pete.
This allows people to directly address the habits they need to break, to not only lose weight but also - more importantly - keep it off forever.
As GMTV's former resident Life Coach and motivator for over 10 years on events such as ‘Inch Loss Island’ and ‘The Life Coach’, as well as other shows across the channels, Pete has become a leading personality on screen with his enthusiasm, sense of humour and compassion.